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Jabra Identifies Megatrends in Modern Ways of Working

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Old 05-05-2014, 03:44 PM   #1
Join Date: Apr 2014
Posts: 133
Post Jabra Identifies Megatrends in Modern Ways of Working

Work life has substantially changed and is continuously changing. Jabra was able to identify three megatrends that define new ways of working.

The Democratization of Technology

With the dawn of smartphones, computers, printers, and mobile phones are no longer tools that are only available strictly through a company’s IT department. These days, employers have acknowledged that workers have their own smart phones (sometimes more than one or two); and that they will not think twice in using them for work.

“This ‘consumerization of IT’ or, ‘bring your own device’ (BYOD) – has dramatically changed not just on what devices you will find in your board room, but the nature of work itself,” explained Holger Reisinger, Jabra Vice President of Marketing, Products and Alliances. “Five years ago, it may be a rare occurrence to find a co-worker bringing in his own personal laptop to the work place. Today, it’s not just increasingly common—it’s the norm. Workers no longer have to come to their offices to be productive because their smartphones, laptops, and tablets are powerful enough to accomplish office work.”

The study also revealed that BYOD has actually made it more efficient for workers to work out of the office; that they are able to respond faster to change; and have made workers less stressful.

The Decline of Location

According to Mark Leigh, Jabra President for Asia Pacific, around 35% of the workers today are mobile and this percentage is expected to shoot up to 75% by 2017. “Office space has become half-empty because people no longer report to the same place of work every day. UC and the Internet have made all these possible. Because we are more readily connected, we can now use the same productivity tools that we used to only enjoy in our office, while on the go,” Leigh explained.

Reisinger added that with the availability of ubiquitous high-speed connectivity, cloud storage, and your personal suite of productivity devices always at your side, geography now becomes a secondary issue. “The office is now wherever you have your computer, your headset, and an internet connection.”

The War for Talent

With location being somewhat irrelevant now, companies are competing for the best talent on a global basis—and this crème of the crop can pick and choose where and when they want to work.

Leigh explained that the war for talent now becomes more intense as companies compete for the more knowledgeable workers on a global basis, regardless of antiquated notions like relocation packages.

“This is actually good news,” claimed Reisinger. “We’re optimistic at Jabra, because our position at the forefront of this ‘future of work’ gives us not only a birds-eye-view of this total transformation of the global work place, but an opportunity to help shape it with our partners and customers. And this, in itself, is an exciting future.”
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